Smirnoff ResearchI’ve chosen to conduct my research on the Smirnoff Vodka web site at
SmirnoffI believe this web site falls into both the design and art category.
Before I start to explain my reasoning – I think I’d be wise if I first explain how I perceive art and design as 2 different forms…
I believe design relates to the overall layout of the site, how the individual pages are constructed, use of colours, and use of imagery throughout the site. A site can be well designed, or it can be poorly designed, where links might not work, colours don’t contrast, or images look fake and unprofessional.
Design I also believes relates to the software used to create a professional looking site, although the creator might not be one. The use of flash adds complexity to a site, and if good, can improve the overall feel of a site considerably.
When I refer to art, I think more about the actual images that have been created, and the graphics that have gone into making the site. I believe a site can be an arty site, a designer site, or both.
I personally believe that arty sites aren’t normally well designed, and when thinking of arty sites I tend to think of sites which are maybe a bit more abstract in the way they’ve been created, and this might be the reason I personally don’t like them.
I prefer looking at visually interesting sites, that have fancy vector images, interesting logos or flash animations, and are “smooth” rather than “sharp” in terms of overall look of the site.
Talking about the site nowGenerally speaking – the whole web site has been designed extremely well. The way the pages have been laid out (in regards to navigation images at the bottom of the screen), the use of a few bold colours that relate back to the actual product being advertised (the vodka) such as red, black and white (red referring to the label or vodka bottle)

and the design aspect which has been implemented in the flash construction proves to me that a lot of thought and man hours have been put into designing this site.
When looking at the art aspect to the site, once again you can tell that great effort has been put in to design the art characteristics to the site. This includes the Welcome Screen, where you have to select your country and the age verification screen.


Font Choice, Vector Images, Load Screens, and Rollover buttons I think all refer to art, and these parts of the site I believe are the crucial elements that have to be designed correctly to make the site flow, and to immerse the user in the site.


Coming from a Design course, I think I appreciate “well designed” things more than “good art works”, because I can appreciate the thought process and time inputted to create a great looking design. Don’t get me wrong though and think I don’t think the same goes for creating a beautiful art work.
Other similar sitesThis site is similar to other alcohol related sites on the internet at the moment.
Take for instance –
Midori - which relies heavily on art, but digital art which has been made through flash.
Malibu - which relies heavily on flash and vector images. I’d say this web site is more art than design, just because of the amount of art used in the site.
Baileys - I’d say this is another well designed site. It’s a very simple and basic site compared to the above two, but I’d say it’s more simplistically designed, than arty.